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Channel: Duct Tape Marketing Consultant » Dawn Westerberg
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A Valentine’s Day Approach to Marketing

Roses are red, Violets are blue, Give me your money - I’ve got a product for you! Unfortunately, too many marketing messages boil down to not much more than a self-serving pitch – if you’ve got money...

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Referrals: A Worthy Obsession

The benefits of referrals are so numerous we should be thinking about them all the time.  All. The. Time. Ask business owners what their best source for leads are and, invariably, they will answer...

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The High Cost Of Doing Nothing

What’s the most common complaint of the small business owner?  There aren’t enough hours in the day. Everyone is short on time Between providing you customers quality products and services, handling...

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3 Tips For Getting More Out Of LinkedIn

Of all the Social Media platforms, I’ve been using LinkedIn the longest. But it was just recently that I began doing a few things that have made LinkedIn a crucial part of my marketing mix. The basic...

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Your Online Presence Will Be Strengthened By Following Duct Tape Marketing 7...

Imagine being introduced to you ideal prospect.  You know their industry.  You’ve helped dozens just like them.  You know the pain they’re experiencing. You are certain that your products and services...

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Cultivating Know Like and Trust with Your Network

I am guilty of presenting the Duct Tape Marketing Hourglass concepts of Know, Like and Trust as if it were one word ‘KnowLikeTrust’ and one milestone. Sometimes it does happen that way; in an instant,...

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Twitter Sputter? 5 Actions to Keep Your Twitter Time Productive

On Monday (July 15) I saw the following tweet: Twitter debuted 7 yrs ago today & has since championed incredible reporting on politics, uprisings, & what Kim Kardashian is wearing. Has Twitter...

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